Branding For The Rest Of Us

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In this episode:

Bringing big ideas to small businesses! Welcome to our first episode, with our first guest, Dr. Iahn Gonsenhauser. Host Max Gerson and Dr. Iahn have a stimulating conversation about noise in marketing and how that makes working with clients, leading a team, and communicating with other external forces so difficult. 

In this episode, we explore what makes communication challenging and how to overcome it as brand strategists. We answer common burning questions like, what is brand strategy? Why do you need a new website?

How do I get unstuck?

Dr. Iahn also shares his own personal experience with teaching youth on the importance of mentorship and authenticity, leveraging the power of narrative, and much more.

“Look down from as high as possible, look ahead as far as you can see, and then decide what to do. This is all strategy is.”

TOPICS DISCUSSED:

  • Getting Unstuck (1:31)

  • Perspective (2:53)

  • A Guiding North Star (5:40)

  • Helping a Client (6:53)

  • Authenticity (12:10)

  • How to Support Host and Guest (18:08)

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