Things that matter to us.
The name, Brand Wolfe, comes from three points of inspiration: Max Gerson’s Uncle Jerry Wolf, the fictional character Winston Wolfe and the untamed American Gray Wolf.
Each of them has a story. And for us, each of them represents a deeply held core value.
The Giver
Max’s Uncle Jerry Wolf was an unforgettable character. Serving in the U.S. Army in Germany during and after World War II, Private First Class Jerry Wolf. Wolf forged a reputation for humor, audacity and finding a way to help people in need – even if it meant bending the rules. The Brand Wolfe family carries on Uncle Jerry’s legacy of loving life and giving from the heart.
The Solver
Known as “The Fixer,” Winston Wolfe, of Pulp Fiction fame is a no-nonsense, let’s-get-this-done kind of guy. Intelligent, practical, fully committed. Likewise, we are in it with you, fully engaged in solving. Disclaimer: we won’t literally help dispose of bodies – the analogy only goes so far.
The Protector
Wolves communicate to anticipate what their pack will need and to protect the health of the group. At Brand Wolfe, we have each other’s back – and if you’re a client or a strategic partner, we have yours, too. We like to work smart and work fast. And at the end of the day, we make sure everyone is fed and safe.
We believe a business is the coolest thing anyone can build.
We know you work your tail off to create an amazing product or service. And maybe it doesn’t get the recognition it deserves. We can fix that. We’re really good at helping small to mid-sized business clients, because we used to be in your shoes. Ten years on the client-side, dealing with marketing challenges and with agencies taught us a few things:
Branding always starts with substance.
So the process always starts with listening. We promise to distill the truth of you culture and your brand. And then to help you express it with heart, in a way that will attract prospects and differentiate from competitors.
Meet your team.
Our team isn’t here to crank out work. We are here to work together to find the best way to solve the unique challenges facing your brand. In fact, we’ve taken great care in assembling a creative, agile and diverse team that thrives on attacking difficult problems.
Max Gerson
Brand Sherpa
As the heart, soul and driving force of Brand Wolfe, Max is intentional, creative, and quick to switch into “inspire” mode as he helps a client tell their story. Three core values drive max's instincts: giving, solving and protecting. After nearly two decades in sales, marketing, and branding, Max has become an expert in reading the entire map as well as picking out the smaller details. His ability to see both and to combine both views makes for an elevated and unique experience for our clients.
Katelyn Goupille
Chief of Staff
Traffic cop, cheerleader, organizational Zen master are just a few of our team and clients' ways to describe Katelyn. As Chief of Staff, Katelyn is tasked with keeping the Brand Wolfe team organized, motivated and happy. There is no one else we would rather have on our team than this master of detail.
Pazleen Chopra
Marketing and Research
Pazleen serves as our own local Google, keeping us ahead of the curve. We count on Pazleen to do the research leg work when workshopping concepts, looking for new ideas and researching campaign initiatives. She is also charged with keeping up on social media and Brand Wolfe’s social platforms, often making her the smartest person in the room.
Cameron Ziashakeri Offline Outreach
While taking a gap year between high school and college, Cameron is learning everything he can at Brand Wolfe. Before leaning into graphic design, Cameron makes a perfect Offline Outreach person. Cameron never fails to make an excellent first impression for clients as he delivers for our Giftology program for clients and Brand Wolfe.
Our partners are yours.
Trace Hallowell
Creative Director and Strategist,
Tactical Magic
Trace makes everything better. But that is just half the story. We rely on Trace’s years of brand strategy experience to make our clients' brands come to life. And after 20+ years of making magic, we often trust this gut instinct more than any other. Trace’s experience and countless industry awards often guide us to the right look, feel and strategy.
Mikey Goldenberg
Media and Podcasting, FRUIT Sounds
We are so grateful for Mikey’s laser focus on bringing the absolute best in video and audio to anything he produces. Mikey has worked on many projects including Brand Wolfe’s own podcast and promotional media and podcasts for our clients. We share his belief that connection through audio is one of the most powerful ways to attract an audience.
Drew Carlson
Photography and Videography, Drew Carlson Photography
Drew is another long-time Brand Wolfe partner. By using storytelling through media, he is able to capture a moment in an image and make it timeless. From landscapes to portraits to commercial spaces and more, Drew's eye for composition is unmatched. And his ability to tell a story from a single click is the stuff of dreams. We are thrilled to have Drew work on in-house media as well as shooting photos and video for clients.
Amy Carter
Copywriting and Wordsmithing, Lewis Carter Creative
Saddled with the burden of always being the funniest person in the room, Amy makes copywriting look easy. And while anyone can write, we count on Amy to capture the right tone, mood, and tenor to bring a client’s authentic voice across on the page. We also appreciate Amy’s reckless honesty and candor as we map out strategy IRL.
Geoffrey Thomas
Design and Web Development,
Guiceworks
Geoffrey is a nationally recognized design expert who has been with Brand Wolfe since the beginning. His experience includes user experience design, apparel, and consumer packaging. In short, if we want it to look fantastic and feel great, we call Geoffrey. And he’s been instrumental in executing brand identity and deployment.
Dave Tamkin
Digital Connection Manager, Head Above Consulting
Dave is our go-to when it comes to networking and developing strategic partnerships. Dave was instrumental in founding an online marketing agency helping Affiliate Marketers and CPA Advertisers gain access to cleaner traffic and enhanced compliance management. Dave has played a substantial role in establishing a profitable and recognizable online brand strategy for numerous clients.
Our business coaching team.
Nick Phelps
Business Coaching and Strategy,
Cultivate Advisors
Nick is one of our most trusted advisors. Currently working as a business coach, NIck’s experience as an entrepreneur and former business owner himself provides us with invaluable insight. Nick works on our business and in our business by helping us reach our goals through the creation of business strategy and structures and also by acting as an internal sounding board to help us reality check the ways in which we apply branding/strategy/marketing to support our clients growth plans. Without Nick, we'd still be working IN our business, not ON it.
Jaime Rowe
Business Coaching and Strategy, Jaime Rowe LLC
As Brand Wolfe’s first business coach, Jaime has helped us transform from a creative practice to a more formal business structure. Jaime’s experience as a non-conforming sales strategist and business coach gives us warm-fuzzies regularly. Jaime's emphasis on intuition and authenticity has been a guide for us for many years. Jaime’s support for us and our clients as a 1:1 business coach is invaluable, especially as we work with female-powered businesses.
Our clients tell our story best.
“The work that Brand Wolfe did for us not only helped increase revenue and sales, it gave our business an identity. One of the most important things we learned during this process is why our customers choose us over the competition. Today our staff more deeply understands the responsibility we have to our customers.”
“ My business has DOUBLED since working with Brand Wolfe. If you want captivating branding, Brand Wolfe is your next level.”
“True marketing gurus who nail effective messaging. I’ve been very impressed!”
“Max has been phenomenal in bringing my work to life accurately and compellingly. More importantly, the identity work that he and the team have put together radiates the right energy and possibility to the right audiences. He has over-delivered in a significant way.”