Five Things We Wish Business Owners Knew

Often, when clients come to us they are in one of two states:  ready to write a check for marketing because something isn’t working, and they're fed up. Or, they know they need help but they are cautious because marketing is not their area of expertise. In both cases, they need something to change, and they needed it to change yesterday. 

It’s not always that simple.  

These are five things we wish business owners knew about good marketing:

Good marketing professionals aren’t predators trying to suck up your time and money with things you don't need. 

Good marketers are informed specialists and partners who stand shoulder to shoulder with you to pursue your business goals and success. We're expert collaborators and members of your team. We won't try and sell you things you don't need.

You may need to learn something you don’t know in order for your messaging to be persuasive

Many business owners struggle with messaging because they aren’t entirely clear about what their brand truth is, why it should be compelling to prospects, and how it should be differentiated from competition.

Good marketers are qualified professionals who know how to help business owners get clear on their intentions and the nature of their business by unearthing truthful and compelling communications that leave an impression that makes customers connect. 

You have a right to expect clearly defined outcomes from your marketing investment.

We know that every business is different, with no boilerplate solution that will work for everyone. Your marketing team should be able to help you set goals and milestones. Removing the mystery from marketing tactics should always be a priority. 

Quick fixes can cost you more in the long run. 

Quick fixes are largely a marketing myth, and most people figure it out after spending a little money a lot of time. Good branding and marketing involve a commitment on the part of the marketer and business owner to engage in the process of discovery that will map the route for desired outcomes and improve your business as a whole. Good marketing requires an investment of time and money, and it is worth every second and cent because it gets it right the first time.

You deserve to love your brand. 

At Brand Wolfe, we think the most extraordinary thing that anyone can do is make a business. Committing and trusting in a process with trusted professionals will ultimately improve not only your messaging but your business as a whole. Invest in your marketing, and it will invest in you.