The Dos and Don’ts of Cannabis Industry Branding

The cannabis industry is booming.

The legalization of retail cannabis has branding agencies hopping. Still, now the industry is expanding its reach to touch health, beauty, and even banking and finance industries, to name only a few.

Gone are the days of stoner branding. The new face of cannabis is sleek and sophisticated and locked in a stare-down with the unique legal requirements that rule branding in the industry.

So how do you find your way through the maze of cannabis branding rules and make your business stand out? That will depend on your product.

Like any other company, the first rule of cannabis industry branding requires you to know yourself. A product selling beauty products will approach branding very differently than a bank that finances the industry.

Businesses must also know their audiences. They must communicate their mission and values in a consistent and authentic voice. They must understand the “why” behind their product and its messaging and make sure their product or service delivers on its promises.

A full understanding of relevant laws and regulations in the state or province of your business is also essential. Similarly, in-depth knowledge of social media platforms’ rules and legalities is also critical for those hanging a shingle in the cannabis sector.

The cannabis industry presents unique challenges to marketing strategy and business brand development. It’s an industry that’s in a state of constant growth and flux and riddled with legal implications.

If you are contemplating branding for your cannabis business, make sure to work with professionals who understand the industry’s complexities. It’s not necessary or advisable to do it alone.