You Can’t Read the Label from Inside the Bottle

Branding should be one of the easier parts of developing a business, right? But more often branding and the expression of your brand is the one thing that many business owners struggle with.

Effective branding requires us to not just “know thyself” but to be able to coherently express it to potential customers we might not even know yet. It involves a process of discovery that allows us to understand our limitations and the true nature and character of our business.

We call upon a trusted friend when we encounter a problem because it benefits us to tap into the perspective of an outsider. We need someone we can trust to help us challenge our thinking. Simple answers to complex problems come easily from those who view our situation through the outside’s unscratched lens.

An intentional understanding of who you are is a prerequisite to becoming who you want to be.

Collaboration is the genesis of our methodology.

You can’t read the label from inside the bottle.

As the adage suggests, if we are stuck in the bottle and need to read the label, sometimes our best strategy is to wave to someone on the other side of the glass.